Blog

Champagne carries the image of wealth, luxury, but also fun and celebration. You’re driving along and see a giant billboard. There she is, looking like many a man’s dream/fantasy girl, all decked out in a silver-blue taffeta ballgown and her signature crimson lipstick, perched on a ladder. She balances a bottle of Moët delicately on one exposed leg. She’s not a sommelier, winery owner, or wine educator/writer. She even plucked grapes from vines in 2010 during harvest. In this post:

• A Few Moet Facts
• Sips on Scarlett

---

---

So, why Scarlett Johansson? Luxury brands often hire celebrities to be the face for their companies. Consumers are more likely to buy a product if they see a familiar face representing a brand. Celebrities sell a feeling: ‘If Hugh Jackman drives that car, maybe I can be like, or with him!’ Scarlett Johansson’s success at the box office proves that she can sell products. She has been the face of the world famous Champagne House since 2009. So, maybe that person who buys a bottle of Moët will feel like he/she’s a part of Scarlett’s world, even if it’s just till the end of the bottle. Hope floats.

I just hope my significant other can get through this post without spontaneously combusting.

A Few Moët Facts

---

---

• Established in 1743 by Claude Moët in Épernay, France. It is 145 km from Paris.
• Original name was Moët et Cie (Moët & Company). The House was renamed as Moët et Chandon, when Pierre-Gabriel Chandon de Briailles, brother in law of Remy Moët, joined the company.
• Released the first vintage of Dom Perignon in 1921 (named after the Benedictine monk, who was in charge of the cellars at Moët and one of the pioneers of Champagne production).
• The company owns 1190 hectares of vineyards.
• The first supplier of Champagne to Formula 1 championships in 1966.
  • Sponsorship years: 1966 – 1999, 2020
• Co-owner of LVMH Moët Hennessey Louis Vuitton SE, a luxury goods company based in France.
  • Moët et Chandon partnered with Hennessy Cognac in 1971 and Louis Vuitton in 1987.
• Founded Domaine Chandon in 1973 in Napa Valley. The company also formed outposts in other regions of the world: Argentina, Brasil, Australia, China and India.
• Tennis champion Roger Federer became ambassador of Moët et Chandon in 2012.
• Moët partner with Coravin Sparkling, October 2021.
• The ‘t’ in Moët is articulated as in ‘tea’. The name is Dutch in origin.
• Queen Elizabeth II’s favorite Champagne.

Sips on Scarlett

---

Embed from Getty Images

Scarlett Johansson attends the Moet & Chandon Tribute to Heritage Event in Epernay. (Photo by Stephane Cardinale/Corbis via Getty Images)

---

• First acting role at age 8 on Late Night with Conan O’Brien.
• Has a twin brother, Hunter.
• Holds a dual citizenship: U.S.A. and Denmark (her father is from Copenhagen).
• Shares a birthday (November 22) with Jamie Lee Curtis and fellow Avengers costar, Mark Ruffalo.
• Dislikes her media nickname “ScarJo”.
• First two Golden Globe nominations in the same year (2004): Lost in Translation and Girl with a Pearl Earring–she was then 19.
• Director David Fincher turned her down for The Girl With the Dragon Tattoo (2011) because he thought she was “too sexy” to be Lisbeth Salander. The role went to actress Rooney Mara.
• Won a Tony Award for A View from the Bridge, her Broadway debut.
• Often compared to actress Marilyn Monroe, but she doesn’t think they are much alike.
• Highest grossing actress of all time–to date, her films have made $3.327 billion. In 2016, she was the highest grossing actor of the year.
• Despite her ‘larger than life’ image that many movie stars have (100 foot screens also add to it), she is only a diminutive 5’3″.
• Blond hair is better for business: Scarlett is a natural brunette.

Copyright 2021 Gusto Goddess